Tuesday, May 17, 2011

"Field of Dreams" Makes A Better Movie Than A Website Strategy

Everyone remembers the 1989 hit movie Field of Dreams. The most famous scene, of course, is when an Iowa farmer (played by Kevin Costner) hears this haunting voice tell him "If you build it, they will come." He then proceeds to use all his money to build a baseball diamond in the middle of a cornfield and risks foreclosure as a result.

Many nonprofits today approach their website design in just the same way. An executive will say, "This Internet thing is taking off, we need to be online too." They then hire someone to build them a site and wait around for the lines of donors to log on, satisfied that they're properly represented on the Net.

I think they've gone to batting practice without their helmets one too many times.

With over 175,000,000 web sites existing online and millions more added every month, how is your nonprofit going to attract visitors and keep them coming back? This is the question that has plagued many a fundraiser who's taken their nonprofit online. The answer is not too different from a traditional method you all know: e-mail newsletters.

Health Check
Sites with Anemia
  • Site is static for long periods.
  • Site doesn't make new content known.
  • Can't subscribe to an e-mail update.
Sites with Vigor
  • Site adds new stories or articles continually
  • Site draws visitors with compelling e-mail.
  • Newsletter sign-ups are found throughout the site.

Newsletters have been used for years by nonprofits to increase visibility and to let donors know what's happening. They also allow you to communicate with your donors in a more detailed fashion. E-mail type newsletters do much of the same thing, with some very important differences.

First, because people approach e-mail with a limited attention span, long newsletters don't work well. Instead, you need to use short synopses of your newsletter articles and provide a link to that article on your website. This allows people to read what they're interested in and skip what they're not an important benefit in today's time-strapped lifestyle.

Also, the linking to articles on your site brings the donor onto your playing field, if you will. They're usually online already because they must be connected to receive their mail. Once they've clicked onto your site, they're just one click away from your donation process (if you've set up your site properly). Also, though one story may not compel them to give, you now have many more stories within their reach and another may resonate with them.

Finally, an e-mail approach allows donors to pass the e-mail onto their friends and family, creating a viral effect and giving you more eyes for your efforts. These are the best kind of leads; not only are they free, but they're pre-endorsed by a trusted source - the sender.

Next month, I'll be discussing ways to approach your e-mail strategy. Until then, I hope you'll continue to go the distance.


  1. Bollywood is an field of extravaganza on the subject of creating films and grossing collections. Year soon after yr Bollywood motion pictures are fighting to interrupt the report to assert the situation of your highest grossing movie. Last yr we saw a handful of Bollywood motion pictures hitting the Rs. 300 crore ($48 million) mark. In this article are the five top-grossing Bollywood films of 2014.movies online free streaming

  2. They are normally unbiased in their reviews and offer quality reporting. Although many times people come across shabby reporting and have to bear biased reporting. popcorn.sg/cathay-cineplexes/group/1

  3. Extremely intriguing online journal. A lot of web journals I see nowadays don't generally give anything that I'm keen on, however I'm most definitely inspired by this one. Recently felt that I would post and let you know. best movies site

  4. They also allow you to communicate with your donors in a more detailed fashion.www1.123moviestube.io

  5. Your article is very informative to us. Get free movie streaming website without any sign up and enjoy with an ease by browsing watch movies online soon.

  6. The third data level contains those who gambled frequently on casino games and participated in two different gambling codecs on a month-to-month basis, and so forth. As a end result, people may belong to multiple of} 카지노사이트 plotted developments. Since 1996, the National Center for Responsible Gaming has been a U.S. group targeted on launching a field of examine to discover gambling disorder. The NCRG has successfully established a rigorous and thriving field designed to further our mission of helping people and families affected by gambling disorder via first-class research and evidence-based education programs. However, gambling is a worldwide phenomenon and some of the the} most essential research is being conducted outdoors of US borders.

  7. Finally, click on the packing containers confirming that you’d wish to obtain promotional 토토사이트 presents, that you’re over 18 and settle for the terms and conditions and if you want like|if you'd like} the site to remember your login particulars. Select your most popular cost methodology and select the quantity you’d wish to put down. Be sure to enter the bonus code when prompted, and you’re able to go!

  8. Bonuses are one of many primary things that enchantment to new players. When selecting a on line casino, one usually appears at the bonus first and the necessities it carries. It’s crucial to consider about|to contemplate} wagering requirements and deadlines imposed rigorously; in another case, bonuses could show disappointing. Every participant is fascinated within the quantity and high quality of 바카라사이트 video games a casino has to supply. Live chat help is available for avid gamers, and the help desk covers all matters from accounts, deposits, and withdrawals to promoting accountable gaming. Operating since 2015, Wild Sultan is a correctly identified on-line casino in Canada.

  9. The best approach to describe them is stripped-back and simplistic variants 우리카지노 of classic casino video games, leading to a streamlined and fun expertise that anybody can take pleasure in. For new users, Red Dog provides a match deposit bonus of 225%, as well as|in addition to} some free spins for eligible slots. Ignition also has its own casino out there that includes a ton of top casino video games that the majority all} gamers will recognize and love. Our group of specialists compiled a listing of the best casino apps round, using our special benchmark system and first-hand expertise to make our evaluation. Online sports betting is authorized in eight of the states that Fubo has access agreements -- Arizona, Indiana, Iowa, Louisiana, Mississippi, New Jersey, Ohio and Pennsylvania. The agreements permit Fubo Sportsbook statewide cell access for sports betting, topic to obtaining required regulatory approvals and enactment of legislation.